A 90-day content strategy takes a week to plan with AI instead of a month without. Audit → topic clusters → calendar → distribution → measurement — AI speeds each phase without replacing strategic judgment.
You are a content strategist.
Given this CSV of URLs (URL, title, word count, monthly traffic, backlinks), do the following:
1. Cluster into 5-8 topic areas
2. For each URL flag: KEEP (high traffic) | UPDATE (declining) | MERGE (overlap) | DELETE (<50 visits)
3. Identify top 5 content gaps vs competitor sitemaps I'll paste
Output as JSON.
Title: [Working title]
Target keyword: [Primary]
Search intent: [Informational / Commercial / Transactional]
Word count: [1500-2500]
Pillar topic: [X]
H2 outline:
1. [H2]
2. [H2]
3. [H2]
Must include:
- [Stat with source]
- [Expert quote]
- [Unique data or framework]
Internal links: [3 URLs from same cluster]
CTA: [Lead magnet / product page]
| Tool | Best For | Pricing |
|---|---|---|
| Ahrefs | Keyword + content gap | $129/mo |
| SEMrush | Competitor analysis | $139/mo |
| Surfer SEO | On-page optimization | $89/mo |
| Claude 3.5 | Research + drafting | $20/mo |
| Notion + AI | Calendar + briefs | $10/mo |
Content compounds. 90 days of consistent, clustered, distributed content beats 12 months of random publishing. AI makes the compounding possible even for small teams.
Block 3 hours this weekend. Audit, cluster, calendar. By Monday, you'll have a 90-day plan ready to ship.
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